Mass advertising can be expensive and isn’t always an option for small businesses. But Direct Mail can focus on a smaller group of individuals who are more likely to respond to your offer, giving you more bang for your buck.
With Direct Mail, you can address your customers by name, speak to them individually, and appeal to their interests. When customers feel that you understand their needs, they’re more likely to respond.
Direct Mail is one of the few media channels that gives you the ability to track the success of your campaign. By tracking and analyzing your results, you’ll see what’s working and can make adjustments to future mailings if needed.
A recent study from the Direct Marketing Association (DMA) has found that 79 percent of consumers will act on direct mail immediately compared to only 45 percent who say they deal with email straightaway.
This allows your organization to maximize the success of a direct mail campaign by targeting, creating eye-catching designs, providing relevant content, and personalizing messages. Regardless of advances in digital marketing, direct mail is still alive and kicking.
I wanted to thank you for your help with our invitations. You turned those around for us very quickly. They looked great and it didn’t cost a fortune. The best of all worlds! Thank you and your staff for doing such a great job for us.Adina, Kansas