MCAP - The Direct Mail Savings Plan

Typically, the costs associated with direct mail marketing fall into 3 main categories. Many lettershops compete for your business by offering lower prices, but you can see that their discount only applies to 15 percent of your total job. For example, a lettershop may offer a price that is 25 percent lower but that discount amounts to only 4 percent of the total cost of the job.

The exclusive MCAP Plan from CCI gives you the power to reduce ALL of the costs of your direct mail campaign...by mailing less.  The MCAP Direct Mail Savings Plan could save you up to 10, 15, even 20 percent of the entire cost*. 

You might think that mailing less equals less return. Not true.  We only remove the addresses not likely to buy or donate.  Those addresses that are undeliverable or are duplicates.  Those families that have moved or prefer not to receive advertising mail. 

No other direct mail marketing company will make this promise.  If you're still not impressed, we'll be glad to prove it. We'll perform a demonstration of the MCAP Plan on a mailing list you supply. We'll furnish you with all the reports and the amount of savings that prove we're the best.

Here are some of the services that make up the MCAP Mailer Savings Plan:

Design consultation. In over 30 years, we have seen most of the mistakes designers and printers make. A poorly designed mail piece can drastically effect printing, postage, and even lettershop costs

Over the years we've developed a network of printers we trust for great quality, competitive prices and their ability to meet a deadline. We can do the leg-work for you to find the printer that best meets your needs.

Let us process your list before you order your printing.  You'll further lower your printing costs by ordering less after we remove the inaccurate, undeliverable and duplicate addresses.

Your database is coded with Zip+4 and Barcodes to maximize your postage savings by taking advantage of USPS automation discounts.  After purging duplicate and undeliverable addresses, we presort using state-of-the-art software for the lowest postage costs.

Drop-shipment can yield the greatest postage savings and usually results in faster delivery times.  CCI will drop to SCF, BMC, and even at the DDU level for maximum postage discounts. Drop-shipment is also a great way to beat USPS postage increases.

Want to know what your savings would be?  Schedule your free demonstration now.

*Your savings will vary. Charts used only for illustration and do not necessarily represent your actual savings.