A tour of direct mail technology

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Data Processing :: Latest Data Processing Technology

Dynamic Direct Mail With Variable Data Printing

CCI currently uses Hitachi DDP70 Digital Document Publisher laser printers. In addition to quality, flexibility and speed, these printers offer the mailer the newest direct mail technology, variable data printing or VDP

VDP allows you to customize any part of a letter or card based on information contained in your address database. Change the store address based on where the addressee lives. Include customer ID's on reply mail. 

Printing limited only by your imagination and printed on high resolution, Hitachi digital laser printers. And using our Perfect Match System, all 1 to 1 marketing inserts can be matched to the correct envelope every time.

Hitachi DDP70 prints personlized direct mail.Our printers are capable of printing a wide range of paper sizes and weights, and because set-up and printing is done in-house, there is no limit to how we can customize your direct marketing mail. Perfect for fund raising and customer retention.

The CCI direct mail VDP system is also suited for billing/invoicing, payment booklets, prospectuses and account statements.

Here are just some of the things possible with direct mail customization:

  • True Type and custom fonts, no limit on font size, support for foreign languages.
  • Several different stocks in one job (e.g., billing)
  • Variable text and full function arithmetic
  • Cross referencing
  • Portrait, landscape, inverse portrait and inverse landscape, duplex and simplex for both graphics and text

Billing And Invoicing

On demand printing and VDP, perfect matching and selective inserting are the latest technologies available to the direct mailer.  These services plus CCI marketing designers, programmers and skilled operators all come together to create our Billing, Invoicing and Statement service.

 

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