Introducing The MCAP Plan
| Typically, the costs associated with a direct
mail campaign will be divided amongst 3 main categories. |
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With our exclusive MCAP Plan, we could save you
up to 20% of the other costs involved in direct mail:
postage and printing costs. |
Savings vary with each mailing, these
charts do not necessarily represent your savings.
No other direct mail company will make this promise.
- Consult with CCI on the design of
your mail piece. In 30 years, we have seen most of the mistakes that
designers and printers make. A poorly designed piece will have a drastic
effect on printing and postage costs.
- Our Creative Team can help you design a piece to maximize response while
minimizing cost. Over the years, we've built a network of printers we
trust for great quality, competitive prices and ability to meet a
deadline.
- Give CCI your database prior to printing and we'll save you printing
costs by removing duplicate
addresses and inaccurate addresses that will never be delivered. You
print only the pieces that will be delivered and not duplicates that will
be tossed away.
- Your database will be coded with
Zip+4 and barcodes to maximize your postage savings using state of the
art software. After purging duplicates and presorting, you'll get the
lowest possible postage rates.
- Plant Verified Drop Shipment is also
available. Using this mailing method, CCI mails your pieces directly to
the post office that will deliver them resulting in maximum postage
savings and faster delivery.
Example: XYZ Corporation has been mailing 5 million
postcard size mail pieces every month. CCI received their mailing list AFTER their mailer
had completed their work. CCI identified additional duplicate addresses
and undeliverable addresses that were previously being mailed. It was
shown that CCI could save XYZ Corporation more than $126,000
annually. Those savings are from data processing only. XYZ would easily
save more by consulting with CCI on the design of the piece also.
The savings realized from the MCAP Plan could more
than pay for your lettershop costs.
Want
to know what your savings could be? We'll perform a demonstration
of the MCAP Plan on your mailing list. We'll furnish you
with all the reports and statistics that prove we are the best.
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