Money Saving Direct Marketing Tips

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Direct Marketing Specialists

A full service direct marketing company - For more than 30 years, Kay Dawson and CCI have provided direct marketing services to national and international clients. Specilizing in customized direct mail marketing, custom database management & programming, fulfillment operations and marketing strategies for successful mailings of any size, CCI are your direct marketing specialists.

We were one of the first to offer variable data printing and perfect matching. CCI offers the MCAP Plan, a mailer savings program, and the Heavy Hitter Package, a marketing plan utilizing both traditional direct marketing and internet promotion.

Is direct marketing impersonal?

If not handled correctly, direct marketing can seem impersonal. However, it doesn't have to be that way. You can take advantage of the lower postage rates of a bulk mailing without sacrificing that all-important first impression. Did you know that bulk mail doesn't have to have a meter imprint or indicia? You can apply a stamp to your mail for a more personal impression. And did you know that your mail could be personalized. That's right. Every letter you send can have a personal salutation. Your form letters will no longer look like form letters, they will have salutations, dynamic content and even real signatures. This example of personalized direct mail will give you a better idea of what dynamic content and 1 to 1 marketing can do.

It has been CCI's policy to stay cutting edge in the direct marketing industry. When new technology becomes available, CCI purchases the necessary equipment and trains employees. We were one of the first to offer truly dynamic, targeted, high-resolution digital laser printing and one of the first to offer 100% guaranteed perfect matching. CCI is the only place you'll get the MCAP Plan, a direct mail savings program, and the Heavy Hitter Package, a truly innovative marketing plan utilizing both traditional direct marketing and internet promotion.

CCI will remain a leader in the direct marketing industry because we never rely on traditional ways. We are always exploring new ways to get the client's message out efficiently while always advancing our level of quality.


More Direct Marketing Tips from CCI | The MCAP Plan

Direct Marketing Tip for today:

Take it easy. Use a company that can do it all for you from design, printing, mail list, etc.

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