November 2004

Print And Database Trivia
Did you know...

The USPS reports that 17% of the U.S. population changes address each year. In address changes alone, your database is decaying at a rate of 1.4% each month.

Victor Forman, founder of DQMAX, reports that 10% duplicate records is not uncommon, even in databases of more sophisticated companies. Forman suggests that mailers would budget and market to one million customers when, in reality, their database only contains 900,000 unique consumers.

45% of all printed products are distributed by mail.

770,000 businesses send bulk mail.

The USPS delivers mail to 138 million addresses and that number grows nearly 2 million each year.

There are approximately 900,000 postal employees working at 38,000 USPS facilities.

567 million pieces of mail are handled each day.

In 2002, 5.5 billion pieces of mail were undeliverable.

The USPS delivers 9 billion periodicals each year.

In 2002 and 2003, the USPS handled over 202 billion pieces of mail.

* Data statistics are from Victor Forman, founder of DQMAX, a data quality and security firm, and former vice president of data quality and postal affairs for Group 1.

* Print and mailing statistics were gathered from MAIL: The Journal of Communication Distribution.

News Poll
Send your vote to mailto:webmaster@mailCCI.com or vote online. Visit http://www.mailCCI.com and in the Interactive menu choose Today's Survey.

Do you believe the result of the Presidential election will have a positive or negative impact on the direct mail industry?

____ Positive
____ Negative
____ No Impact

We'll post the poll results here in next month's e-newsletter.
------------------------------------------------------------
Results of last month's poll: 

Have the campaigns influenced which Presidential candidate gets your vote?

52% Yes
48% No

See the results of other surveys CCI has conducted online at http://www.mailCCI.com/data/surveys.asp.

mailCCI.com
THE HOLIDAYS ARE ALMOST HERE

But don't even think about sending popcorn to your clients and vendors this season. The holidays are a time to thank your clients for a great year and thank your vendors for great service. And when done well, holiday cards make a great impression and can even drum up business.

You KNOW you have to do it

You KNOW your competitor is going to do it

You KNOW it's a hassle and expensive

You WISH you could include a gift for everyone

THE GIFTS ARE ON US THIS YEAR

We'd like to mail your holiday cards this year for you. And we'll even include a valuable gift in your name with each card. All you pay for is the cards, envelopes and postage. CCI will insert, address and affix postage to each card.

IT'S NOT BULK MAIL

You'll make an outstanding impression with a first-rate holiday card that you'll be proud to have your name on. But if you're still not sure, I'm delighted to send you an actual sample or you can view a sample online.

Visit http://www.mailcci.com/popcorn or call Scott at 800-279-2505.