December 2003
Join Us In Our Celebration
2004 marks our 30th year in the direct mail industry and you're invited to join CCI for a special celebration January
16, 2004. We are pleased to be one of the few companies that can claim success for 30 years. That's an honor reserved for
only those companies that are able to balance technology, quality, customer service and profitability.
CCI is proud of our facility, employees and success and we'd like you to commemorate this anniversary with us at a very
exclusive open house. Refreshments, including wine and cheese, will be served, and there will be gifts and prizes.
While you're here, take a look around at the latest services and technology available to direct marketers.
We hope you'll join us. Please RSVP by calling 800-279-2505 or email
salesstaff@mailcci.com, then come to the CCI 2004 Open House January 16 from 4 pm to 7 pm.
Self-Mailers Done Right
Self-mailers are popular since they are simple and inexpensive to produce. But many direct mailers do not
realize that a simple design change can further decrease their costs and boost a self-mailer's quality. How you fold
a self-mailer, believe it or not, is important.
A seemingly minor detail like folding the mailer so the opening is at the top, or folding it with the opening at the
bottom, is a very important decision. Self-mailers with an opening at the bottom require 2 tabs (wafer seals) to
qualify for automation postage discounts. While a self-mailer that opens at the top requires only one tab to
qualify for automation rates. A simple fold change cuts the tabbing costs in half.
But that's not all. Many mailers do not consider USPS equipment when making design decisions. That too, can be
costly, in lost response. While USPS handling is usually both efficient and non-destructive, the fact remains that
some mail pieces fare better through the USPS process than others. And self-mailers that are open at the bottom have a
better chance at being damaged in the mail stream than do self-mailers that open at the top.
News Poll
Send your vote to mailto:webmaster@mailCCI.com or vote
online. Visit http://www.mailCCI.com and in the Interactive
menu choose Today's Survey.
How do you prefer to fold self-mailers?
____ Open At Top
____ Open At Bottom
____ No Preference
We'll post the poll results here in next month's e-newsletter.
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Results of last month's poll:
How will you purchase the majority of your holiday gifts this year?
32% Store
37% Catalog
31% On-Line
See the results of other surveys CCI has conducted online at http://www.mailCCI.com/data/surveys.asp.
www.mailCCI.com
Finding the exact information you need on the internet is sometimes very difficult. At
http://www.mailcci.com/search.asp
we've made the search a little easier and convenient. With our search page you can locate information easily using 3
different approaches: search the CCI site for direct marketing information, or search the entire web, or browse
the entire web by categories.
The CCI site search will quickly scan all the more than 300 documents on www.mailCCI.com to answer your marketing
questions. And the web search and browse functions are supported by the Open Directory Project. The ODP is the
largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a global community
of volunteer editors.
The CCI web site is a wealth of direct mail marketing industry information and you can locate answers quickly with
our site Search. But in the unlikely case that we do not already have the information you seek, you'll find it with
our web search or categorized web documents.
Start your next search at http://www.mailcci.com/search.asp.