Variable Data Printing

What We Offer

Most industry experts agree that variable data printing (VDP) is the most important driving force in digital printing. However, many providers of on-demand printing cannot offer quality full-color work comparable to static offset printing. With CCI, not only is every pixel of our digital full color laser printing customizable, but the quality is that of 4-color process offset printing. With our variable data printing service there is no preparation time and no inventory to carry. Also, in contrast to traditional offset printing, VDP allows you to pay for only the exact number of desired copies. Contact us if you are not fully utilizing the unique 1 to 1 marketing potential offered by VDP. We will advise you of all the possibilities available with the variable data printing services offered by CCI.

What is Variable Data Printing?

Variable Data Printing is a form of digital printing that produces customized printed documents targeted to your individual prospects. Although only one document is designed, text and graphics within the document can be changed to produce unlimited unique messages and truly personalized direct mail. Each piece will look as if it was printed specifically for one person.

Variable Data Printing is a solution that gives your print communications more impact and increases response. Variable data printing is a great tool for conducting marketing campaigns when you want to appeal to individuals or well-focused groups. We create personalized direct mail by merging data from your database into any document design. By using VDP we create a personalized direct mail piece that is directed to your specific audience and customized to the individual. Copy and images can be tailored according to each prospect's demographics, purchasing pattern, or any other individual data you may have. You can also include the name and photo of the appropriate sales representative or branch office of your company. VDP is more than just a "Mail Merge" application. With VDP, the most complex forms of customization that consist entirely of variable text and images, with variable lengths and sizes is possible. This allows the look and content of your printed materials to fully communicate 1 to 1 with your individual prospects.

The bottom line is the more focused and attentive you are to the interests of the reader, the more likely it is that your documents will be read, remembered, and acted upon. A customized message gets attention and you get higher response rates. In fact, we have seen increases in response rates from 1-5% (which is considered to be a successful response) to well over 20-30%.